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Healthy hair is made up of three main parts: the cuticle, cortex, and medulla. The outermost layer—the cuticle—acts as a protective barrier. It seals in moisture and nutrients to maintain strong, vibrant hair. When the cuticle is damaged, hair becomes fragile and weak.
Many manufacturers use acid baths to strip cuticles for a smoother feel. While this may create a temporary softness, it seriously weakens the hair—making it thinner, prone to breakage, and potentially harmful due to leftover chemical residues.
At Superior Hair Extensions, we take a different approach. Instead of acid treatments, we use a gentle, non-damaging method to preserve the hair’s natural cuticle structure. This keeps the hair healthier, more resilient, and looking beautifully natural. Our hair extensions can last up to 3 years, thanks to the preserved cuticles that lock in essential moisture and nutrients.
With thousands of premium hair extensions in stock and over 40+ shades available in all lengths and methods, we’re ready to ship whenever you need. From tape-ins, wefts, clip-ins, nano tips, and more, our extensions are designed for seamless blending, natural movement, and long-lasting wear.
Each strand undergoes rigorous quality testing to ensure softness, durability, and minimal shedding—because when it comes to hair, nothing but the best will do.
Shop now and experience the Superior Hair difference.
We have never—and will never—compromise on our values. Every strand of Superior Hair is ethically sourced, cruelty-free, and handled with the utmost care for both people and the planet.
With thousands of premium hair extensions in stock and over 40+ shades available in all lengths and methods, we’re ready to ship whenever you need. From tape-ins, wefts, clip-ins, nano tips, and more, our extensions are designed for seamless blending, natural movement, and long-lasting wear.
Each strand undergoes rigorous quality testing to ensure softness, durability, and minimal shedding—because when it comes to hair, nothing but the best will do.
Shop now and experience the Superior Hair difference.
We don’t just make hair—we make a
difference.
We have never—and will never—compromise on our values. Every strand of Superior Hair is ethically sourced, cruelty-free, and handled with the utmost care for both people and the planet.
Our hair is sourced from India and China
through transparent, responsible practices.
In Tamil Nadu, India, we work directly with our Purchase Manager and her local
temples, with proceeds supporting local communities.
In China, we partner with trusted salons dedicated to ethical sourcing—gathering only the highest-quality raw bundles from donors who are fully informed and fairly compensated. Behind every bundle is a process rooted in dignity, transparency, and care.
In 2002, I left Yorkshire, England and set out on a new adventure in Auckland, New Zealand. Two years later, my wife, Faith, and I opened Superior Hair Salon with one simple goal: to help people feel confident in their own skin.
We saw the difference that high-quality hair extensions could make—whether it was a woman wanting longer, fuller hair, a man struggling with hair loss, or a cancer patient facing the effects of chemotherapy. But finding consistent, reliable hair was a constant challenge.
We did everything we could—visited factories, gave detailed instructions, even paid extra—but the quality still wasn’t where it needed to be. That’s when we knew: if we wanted to deliver the best, we had to take control of production ourselves.
In 2013, we opened our own factory in Qingdao, China—Faith’s hometown. It gave us control over every stage of production, from sourcing the hair to the finished product. Since then, our reputation has grown, not from flashy marketing, but from word-of-mouth and consistently high standards.
— Stuart (Founder)
A Model of Employee Welfare:The Superior Hair Factory in Qingdao stands as a testament to our ethical standards and commitment to employee satisfaction. Our team enjoys a supportive work environment, complete with nutritious meals, standard work hours, weekends off, holiday leave, and comprehensive insurance.
This approach has fostered one of the industry's lowest turnover rates, ensuring that our products are crafted by experienced hands. For U.S. wholesalers and distributors, partnering with Superior Hair not only means accessing the highest quality hair extensions but also supporting a brand that prioritizes ethical production and employee welfare.
A Partnership with Superior Hair: For U.S. wholesalers and distributors, aligning with Superior Hair means partnering with a leader in the hair extension industry, committed to innovation, quality, and ethical practices. We control our entire production process, ensuring our partners offer their clients nothing but the best. Join us in setting new standards in the world of hair extensions, offering unparalleled quality and integrity to your customers.